I'm a research-driven designer who cares about how things work, not just how they look. I adapt my process to fit the context, timeline, and goals of each project, and I'm most effective in collaborative environments where curiosity and transparency drive the work. I currently lead design at GitLaw , an AI-native legal platform for freelancers, founders, and small businesses.

Streaming & Multi-Platform

A large part of my career has been in streaming and OTT. I've designed cross-platform experiences at DAZN, Discovery, and Massive Interactive, working across mobile, web, smart TVs, and connected devices. At DAZN, I redesigned content navigation and discovery across all platforms.

Consumer Products & AI

I've been designing AI-powered features long before it became an industry trend. At Samsung Food, I spent 3 years as Staff Product Designer, shipping features like Recipe AI, leading design process transformation, and managing the design system. At GitLaw, I'm now designing an entire product around AI from the ground up. I've also worked on consumer products at Nando's (rewards), VAHA (fitness), Utility Warehouse (onboarding), and EE (self-service).

AI in My Workflow

I don't just design AI products, I build with AI. At GitLaw, I used Claude Code and the Figma MCP to build a design system in Storybook, turning Figma designs into visually consistent, interactive prototypes through AI pair-programming. That work became the precursor to the team's broader AI-assisted development workflow. I also use Claude Code daily for prototyping, writing, and development. This portfolio was built entirely the same way: I set the creative direction and made the editorial calls while AI handled code, copy, and deployment. It's how I think design will increasingly work: human judgment and taste, amplified by AI speed and execution.

Background

I started my design career in Rome, working on early mobile platforms before they became mainstream, from feature phones to the first generation of native iOS apps. That foundation in mobile-first thinking still shapes how I approach design today. I studied Biology with a focus on Genetic Engineering at Sapienza Università di Roma. A scientific background that shaped how I approach problem-solving and research.

What I Do

• Product Design / End-to-end, from discovery and research through to shipped product
• Native & Multi-Platform / iOS, Android, web, smart TVs, connected devices
• Design Systems / Building and maintaining scalable, modular component systems
• AI Product Design / AI-powered features, intelligent workflows, content generation
• Design Process / Structured review workflows, cross-functional collaboration, iterative delivery
• Mentorship / Growing designers and helping teams deliver higher-quality work

Languages

• Italian / Native
• English / Bilingual
• Spanish / Native / bilingual proficiency