I'm Dario Codipietro, a lead product designer based in London. I design consumer products that people use every day, making complex things feel simple across every platform.

Currently Product Design Lead at GitLaw , building an AI-native legal platform. Before that, I spent 3 years as Staff Product Designer at Samsung Food, shipping AI-powered features, transforming design processes, and managing the design system.

My background is rooted in streaming and multi-platform design at DAZN, Discovery, and Massive Interactive, designing native experiences across mobile, web, smart TVs, and connected devices. I've also worked on consumer products at Nando's, VAHA, and EE.

I've fully embraced AI as part of my design workflow. At GitLaw, I used Claude Code and the Figma MCP to build a design system in Storybook, turning Figma designs into visually consistent prototypes through AI pair-programming. That work became the foundation for the team's broader AI-assisted development workflow. This portfolio was built the same way.