Samsung Food

Samsung Food is a recipe and meal planning app with a large daily audience, where I was Staff Product Designer. These eight case studies cover meal planning, recipes and health.

Every designer on the team adopted the iteration and review process I introduced, down to the page format in Figma and the review format. I also set up the process for updating and creating design system components. The meal cards, the goals sheet, the progress chart and the rings from these studies became components other squads built with.

Role
Staff Product Designer
Product
Recipe and meal planning app
Years
Apr 2022 to Mar 2025
Five Samsung Food screens: a Tailored Plan week, the to-do list planner, a replacement list for ground beef, the Personalize recipe sheet and the weekly progress chart on the profile.

01Four case studies

Meal planning

The Tailored Plan and the planner around it.

  • 2025Tailored planHow I worked through the design process to move from an empty planner to a generated weekly plan.11 min read
  • 2024Swap meals in the tailored planHow I took a meal swap from Beta feedback to release through thirteen sprints of scope negotiation with engineering.8 min read
  • 2024Casual meal plannerHow I designed a to-do list mode in the planner for users who plan casually.9 min read
  • 2024Planner improvementsHow I took five planner briefs from hypothesis to handover under one mission.9 min read
The Change diet journey in Samsung Food+ across five screens: the recipe page, the Personalize recipe sheet, the diet preselected, the wait for the conversion and the converted recipe to review.
Recipe AI. Change diet in Samsung Food+, with the diet preselected and the converted recipe opened for review.

02Two case studies

Recipes

Adapting recipes to the way a user eats, first by ingredient and then with AI.

  • 2023Ingredient substitutionsHow I designed ingredient swaps that let users adapt any recipe to their diet.5 min read
  • 2023Recipe AIHow I started integrating generative AI into native, user facing app features.5 min read
The released flow across four screens: a tailored meal plan, the daily nutrition goals in the planner, the weekly progress chart on the profile, and the goals sheet.
Health dashboard. The released flow, with the daily goals in the planner and weekly progress on the profile.

03Two case studies

Health

Nutrition goals and weekly progress from the data users enter.

  • 2023Health goalsHow I designed meal recommendations and a planner around users' own calorie and macro targets.10 min read
  • 2024Health dashboardHow I designed Samsung Food's first health dashboard, with progress against the goals users set.8 min read

Send a message

Tell me about the role and when it starts, and I will reply by email.